Why You Need to Understand Your Target Market Today we’re talking about how to understand your target market and why that’s important. If you’re like me, you might be thinking, “I did not start a product-based business to learn about marketing. I started it because I love my product idea. Since it’s a great product, […]

Today we’re talking about coping with overwhelm as a small business owner and parent. I have personally been struggling with overwhelm the last few weeks. Running my business from home while also caring for my kids full-time in the summer feels like juggling a lot of balls at once. I’m sure you can relate to […]

 Today we’re talking about how to differentiate your small business or product in a saturated market. In today’s world, there are so many brands out there and so much information we’re receiving and consuming all the time that our brains get overloaded. Only the most distinct information or images we see actually stick with us. […]

Today I’m talking about tech packs and answering all your burning questions. What is a tech pack or technical package? Why is a tech pack so important? Do you need a tech pack for your product idea? Can you make your own tech pack? Let’s get down to the nitty gritty! Listen to This Episode […]

What are the differences between a corporate career and entrepreneurship and which option works best for a parent’s lifestyle? Today I’m going to share my experiences working both types of jobs and share the pros and cons of each, including how that applies to parenthood. Listen to This Episode Now: Apple Podcasts  |  Stitcher  | Google Play  | […]

Today we’re talking about best practices when you change manufacturers in your product-based business. We’ll discuss reasons to change manufacturers, where to find them, and what to say and do to get the best product result. Listen to This Episode Now: Apple Podcasts  |  Stitcher  | Google Play  |  Spotify  | iHeartRadio Search for episode 11! I Blew It Recently […]

Being on Shark Tank, Raising Capital, & Developing a New Product Today we’re talking about the many ways you can raise capital for your startup or new business. You might have a great business idea, but don’t have enough cash to make it happen. Raising enough capital is a barrier to entry that many entrepreneurs […]

Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help me make more money at these pop-up markets. Watch on Youtube: Listen to This Episode Now: Apple […]

Is direct to consumer or wholesale a better sales strategy for your business? Which one will make you more money? Let’s discuss the pros and cons of each method and how they work. Watch on Youtube: Listen to This Episode Now: Apple Podcasts  |  Stitcher  | Google Play  |  Spotify  | iHeartRadio Search for episode 8! Direct To Consumer Vs. […]

Today we’re talking about Market Placement, Brand Identity, and finding your brand’s authentic story. Understanding your brand’s place in the market compared to your competitors will help you make decisions like where to expand your product assortment and what prices to target. This foundational knowledge increases your chances of success in any product-based industry. Watch […]