Why You Need to Understand Your Target Market Today we’re talking about how to understand your target market and why that’s important. If you’re like me, you might be thinking, “I did not start a product-based business to learn about marketing. I started it because I love my product idea. Since it’s a great product, […]

 Today we’re talking about how to differentiate your small business or product in a saturated market. In today’s world, there are so many brands out there and so much information we’re receiving and consuming all the time that our brains get overloaded. Only the most distinct information or images we see actually stick with us. […]

Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help me make more money at these pop-up markets. Watch on Youtube: Listen to This Episode Now: Apple […]

Is direct to consumer or wholesale a better sales strategy for your business? Which one will make you more money? Let’s discuss the pros and cons of each method and how they work. Watch on Youtube: Listen to This Episode Now: Apple Podcasts  |  Stitcher  | Google Play  |  Spotify  | iHeartRadio Search for episode 8! Direct To Consumer Vs. […]

Today we’re talking about Market Placement, Brand Identity, and finding your brand’s authentic story. Understanding your brand’s place in the market compared to your competitors will help you make decisions like where to expand your product assortment and what prices to target. This foundational knowledge increases your chances of success in any product-based industry. Watch […]

It’s hard work juggling all the tasks of a CEO! Today I’m sharing the workflow and systems I’ve learned over the past eight years, and what I use to help me work efficiently as a small business owner. I also share the products I use to help automate my sales and how I schedule my […]